Build a stock index model visualization of the state of the Nigerian Brand based on tabulation positive versus negative news coverage of Nigeria by international Media.

Bridging the Divide, from Talk to Action
 

Naija Brand Index

Build a stock index model visualization of the state of the Nigerian Brand based on tabulation positive versus negative news coverage of Nigeria by international Media.
Problem
You have not provided the problem you are trying to address.
Goal
Nigeria's brand equity is severely damaged.
The question is just how bad is it?
 
Our goal is to provide a simple tool to measure and inform our community on the global strength of the Nigerian brand.
 
This is important because how the world views Nigeria affects all Nigerians one way or the other. However, if we can't measure objective the relative quality of our national brand, we can't begin to direct public attention and outrage required to fix it.
Impact
You have not provided how your project will address the problem.
You
We need to collect, and rate tons of international news reports about Nigeria.
 
Ways you can help!
 
Follow the project
First, make sure to follow the project to receive email alerts whenever news reports are submitted to the project. Just click the + Follow button to follow us. 
 
Collecting data
If you run across any news report about Nigeria in international media, we need you to let us know about it. All you have to do is post a comment, providing
  • the online location to the news report and
  • if it is a positive or negative news. 
Submit news reports by clicking either the + Submit Brand Alert button or the + Comment button on this page.
 
Rating the data
If you are following the project, you will get an email alert when news reports are submitted. You can review the news and rate it's quality simply giving it a thumbs up or thumbs down. We will only include the highest rated reports to drive the brand index
 
Share with friends
To build an accurate index, we need lots of data which we will only have with lots of people submitting brand alerts. So please share this project with your friends. Just click the Share button.
project
CreatedSat, Oct 20 2012
ByPikin-In-Chief
Members2
Tasks
Total
13
Completed
54%
Pending
47%
Committed4.6 hrs
Followers4
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Pikin-In-Chief
Mon, Nov 05 2012
12:39 PM
ALERT - NEGATIVE NEWS
Nigeria troops 'shoot dead' unarmed men
 
 
At least 39 unarmed men in their teens and 20s were killed in an assault by Nigerian troops on Friday. The killings occurred during an ongoing campaign against Boko Haram, an armed group that wants to create an armed state in the north. The victims all lived in Maiduguri, a city widely seen as the stronghold of the group. The troops raided four neighborhoods in the city, allegedly rounding up young men and executing them on the spot.
 
 
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ALERT - POSITIVE NEWS
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